Google’s latest entry in their family of ad innovations arrives in the form of image extensions, adding a layer of immersion to your text ads.
Product Listing Ads have shown how a visual element can impact an ad’s performance. With that in mind, Google’s latest extension allows advertisers to display relevant images with text ads. For some businesses an image could really be an effective method of providing a user with relevant information. An example given by Google would be a retailer selling different shades of eye color or a body style of a car.
The image Google provided shows three horizontal images associated to one text ad. The extension should only be active for ads appearing on the top position, which could escalate bids to appear within the banner if this new extensions proves to be really effective. Also, judging from the image above, it seems to work in tandem with other extensions such as sitelinks.
Images will only be displayed if the user’s search query is relevant. Google puts it this way: “it is more likely that your image extensions will show for a query like luxury car designs than locations of nearby car dealerships.”
Image extensions are currently in Beta and expected to be available later this year.