Using Google’s Pay Per Click (PPC) platform, Google Adwords, display your ad on Google’s search page and drive traffic to your website. Bid on keywords that are relevant to your business and pay only when your ad is clicked.
Why Pay Per Click?
The reason why PPC continues to grow and generate great results to businesses is due to its focus on ROI. With this form of advertisement you’re able to trace, down to each keyword, how much you’re spending as well as the value it’s generated. This means you can identify what performs best and concentrate your budget on areas that’ll generate a higher return, all done instantly and in real time.
There are several benefits of Pay Per Click compared to other forms of online advertisement:
. PPC guarantees immediate exposure, something that isn’t possible by simply using SEO;
. Using a PPC model, pay only for each click your ad receives, as oppose to each time it’s displayed;
. Reach over 88% percent of internet users in the UK through Google Adwords;
. Target relevant audiences that are interested in your business;
. Manage your budget in real time, without making any commitments and flexibly manage spend according to performance.
How can I add value to your campaign?
By outsourcing your PPC campaign you make sure that you get the most out of every penny put into it. Managing the task yourself can be very time consuming, especially if you’re not an expert. Although Google does offer a series of suggestions and automated settings for less experienced users, more often than not this approach while generating traffic represents a bigger click spend and produces poorer results.
Here are some of the key aspects of my approach when managing a PPC campaign:
. Creating a granular structure of campaigns, ad groups and keywords in order to deliver relevant messages to targeted audiences;
. ROI focus when managing the campaign, focusing on the quality and value of the conversions generated;
. Writing ad copy according to best practices to deliver high click through and conversion rates;
. Setting up ad extensions to maximise efficiency of campaigns;
. Expanding keyword lists and trialling new strategies to increase performance;
. Managing bids to constantly determine optimal ad positions;
. Delivering campaign reports centred around the campaign’s key metrics and tailored to the client’s needs.
If you’re interested in setting up a Pay Per Click campaign for your business or need some help with the one you’re currently running please get in touch!