Running a display campaign on Google Adwords gives you access to the Google Display Network, a collection of websites, either proprietary or partners of Google that together reach 92% of internet users. Some of the internet’s most visited websites like Youtube, Blogger, IMDB, Ebay, Gumtree and the Guardian are part of this network and good examples of placements available to target in your display campaigns.
Advertising on the Google Display Network is a great complement to your ads on Google’s search network, adding an extra layer of engagement by reaching users with different ad formats, including text, image and video.
Display campaigns also offer several targeting options that take into consideration the content of the placements as well as the audiences you’d like to reach (using geographic, demographic and behavioral variables).
Interested in running a display campaign? Get in touch to discuss the best strategy for your business.