More often than not, your ad won’t be the only one displayed on Google’s result page. On the first one alone, Google usually displays up to 10 text ads. Add the product listing ads (which are becoming increasingly more dominant) and Google’s own organic listings and you’ll begin to get a good picture of the […]

Google’s latest entry in their family of ad innovations arrives in the form of image extensions, adding a layer of immersion to your text ads. Product Listing Ads have shown how a visual element can impact an ad’s performance. With that in mind, Google’s latest extension allows advertisers to display relevant images with text ads. […]

Whether you’re looking to learn more about PPC or happen to work in the business, it’s important to keep up with the constant innovations in the PPC World. Here’s a list of websites and blogs to keep you up to date and provide you with fresh ideas for your campaigns! PPC Hero Certified Knowledge Google […]